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Prime Rent 24

Exclusive consultancy for cars, supercars and luxury mobility.

About us

Prime Rent 24 is the Priority Prime 24 division dedicated to the world of prestige cars. Since 2015 we have accompanied our clients at every stage, offering advisory support that goes beyond the simple transaction.

We are not a car dealership or a traditional rental company: we are independent consultants who guide you through the entire process of purchase, rental or leasing, selecting the best opportunities through our international network of brands and partners.

We also manage for you all the ancillary services linked to your car and mobility — from maintenance to transport, up to secure storage.

Our mission is simple: to guarantee you the smartest choice and the most exclusive management, without worries.

Why choose us

  • Exclusive Mobility Solutions → 360° consultancy and complete services.
  • International network → access to unique brands and opportunities.
  • Independent consultants → by your side, always.
  • Exclusive selection → supercars, hypercars and collector cars.
  • Lifestyle → events, clubs and global networking.

Services

  • Sale → access to premium cars, supercars, hypercars and collections.
  • Rental → short, medium and long term.
  • Finance → Tailor-made leasing and programmes, tax incentives.
  • Management & care → maintenance, detailing, car wrapping and storage.
  • Transport → exclusive logistics, including extraordinary.
  • Ancillary services → insurance, paperwork, customisation

The value of the adviser

The heart of Prime Rent 24 is your personal adviser. They don't just offer you a car, but guide you to choose the formula and vehicle that suit you best, optimising costs and tax benefits and ensuring a worry-free experience. With us:

  • We analyse how you will really use it (business, leisure, collection).
  • You evaluate purchase, rental or leasing with clarity.
  • Access only selected, advantageous solutions.
  • Live with peace of mind, because we take care of bureaucracy, logistics and after-purchase care.

With Prime Rent 24 you don't pay for a car, you invest in an exclusive consultancy that enhances every choice you make.

Vintage and collector cars

If you are looking for something unique, Prime Rent 24 has a dedicated department for vintage and collector cars:

  • Search for rare and certified models.
  • Brokerage of international auctions and sales.
  • Valuations, authentications and appraisals.
  • Restoration, enhancement and dedicated custody.

It's not just passion: it's an asset to protect and live.

Exclusive events & Club

With Prime Rent 24 you don't just have a car, you join an exclusive club of enthusiasts and collectors.

  • Reserved previews and presentations of new models.
  • Private events and international networking evenings.
  • Unique experiences that connect you with people who share your passion.

Join our Club to experience the automotive world in all its exclusive nuances.

Prime Rent 24

Request information

We do not offer prepackaged policies: you will find the dedicated advice you really need in our selected network of insurance brokers and intermediaries duly registered in the RUI and authorised under the IVASS regulations in force. We work exclusively with qualified professionals, coming from established careers at insurance companies, brokerage firms and international groups, to guarantee you transparency, expertise and tailor-made solutions in line with your real protection and investment needs.