“Avevo bisogno di una copertura assicurativa per una collezione d’arte e non sapevo da dove iniziare. Il team di Prime Broker 24 ha gestito tutto con precisione e velocità, trovando una soluzione personalizzata. Ho apprezzato soprattutto la chiarezza nella comunicazione e l’assistenza costante.”
We are Visionary Consultants. An ecosystem that brings together people, services and technology.
Brokerage, finance, real estate, mobility, legal, media and concierge: seven divisions, one access, a single membership.

What they say about us
“Conosco bene il settore, ma l’esperienza con Prime Rent 24 è stata su un altro livello. Mi hanno consigliato il leasing più vantaggioso per la mia Bentley, curando trasporto e pratiche senza che dovessi muovere un dito. Servizio impeccabile, discreto e soprattutto orientato al cliente”
“Cercavo un punto di riferimento per la gestione patrimoniale della mia società. Prime Finance 24 mi ha messo in contatto con un consulente certificato Consob ha impostato una strategia chiara e sostenibile nel lungo periodo. Gestiscono al meglio le strategie, offrono visione e competenza.”
“As a lawyer, I needed reliable assistance to manage a U.S. client visiting Italy, from arranging the accommodations and a private chauffeured car to securing a mountain chalet for his stay. Thanks to Priority Prime 24, everything was handled seamlessly through a single point of contact. Their professionalism and attention to detail made the entire process effortless. Highly recommended.”
“Avevo bisogno di una revisione dei documenti legali per la mia startup. Hanno gestito tutto con grande professionalità e disponibilità.”
“Outstanding experience! I rented a luxury car through Prime Rent 24, everything was smooth and professional. Amazing attention to detail and customer care.”
Priority Prime 24Prime Broker 24
Tailor-made insurance solutions with an international network.
- Reale Mutua
- Vittoria Assicurazioni
- Zurich
- Unipol
- Lloyd's
- Generali Italia
- HDI
About us
Prime Broker 24 is the Priority Prime 24 division dedicated to insurance brokerage. Since 2015 we have supported individuals, companies and professionals in finding, negotiating and managing the best insurance coverage, thanks to a global network of partners: insurers and MGAs.
Our strength lies in combining local market knowledge with an international vision, ensuring personalised and always competitive solutions.
Details
- International insurance brokerage
- Risk analysis and consultancy
- Cover for individuals and families
- Corporate policies
- Risk management and compliance
- Insurance solutions dedicated to luxury assets
Why choose us
- International network → direct access to the best insurers and solutions in Europe, Switzerland, the UAE and the USA.
- Independence and transparency → we are not tied to a single insurer, we always negotiate the most advantageous solution for the client.
- Specialisation in premium segments → tailor-made protection for luxury cars, villas, yachts, jets and art collections.
- Advanced risk management → risk analysis and prevention, not just policies.
- Personalised 24/7 assistance → a dedicated adviser for every need.
- Experience since 2015 → established track record and the trust of the most demanding clients.
Companies and Corporate
- Fire and property policies (buildings, plants, machinery)
- Multi-risk business policies
- General liability
- Product liability and completed operations
- Professional indemnity (lawyers, doctors, architects, consultants, etc.)
- Environmental liability
- D&O (Directors & Officers) policies
- Cyber risk and data protection policies
- Transport and logistics policies
- Trade credit policies
- Surety and guarantee policies (contractual, judicial, for tenders)
- Legal expenses policies
- Employer's and third-party liability policies (RCT/RCO)
- Corporate welfare (health insurance and employee benefits)
Individuals and Families
- Motor and Motorcycle Liability
- Comprehensive (Kasko) policy
- Vehicle theft and fire
- Roadside assistance
- Home policies (fire, theft, domestic liability)
- Health and illness policies
- Accident policies
- Life policies (term life, deferred capital, mixed)
- Pension and savings policies
- Travel policies (cancellation, medical assistance, baggage)
- Cover for luxury assets (jewellery, watches, private collections)
Extraordinary and Premium Coverage
- Insurance for luxury cars, hypercars and historic collections
- Yachts and pleasure boats
- Private jets and helicopters
- Works of art, fine art and prestigious collections
- Luxury villas and properties
- Policies for exclusive events and sponsorships
- International multi-country insurance programmes
Priority Prime 24Prime Finance 24
Advanced financial strategies for individuals and companies.
About us
Prime Finance 24 is the Priority Prime 24 division dedicated to advanced financial consultancy.
We do not offer prepackaged products: we connect you with an exclusive network of expert advisers, authorised by Consob and regulated under Legislative Decree 58/1998 (Consolidated Law on Finance) and the European MiFID II directive, guaranteeing maximum transparency and protection.
Our professionals come from established careers in leading banks, financial institutions and international firms: qualified people, never improvised, ready to build personalised solutions around your needs.
Why choose us
- Ecosystem of experts → selected wealth managers, private bankers and corporate advisers.
- Regulated advisory → in compliance with Consob and MiFID II regulations.
- Integrated platform → a single point of access to complete, transparent solutions.
- Total independence → no ties to individual institutions or products.
- Fintech innovation → digital tools that make consultancy smarter and more effective.
Our areas of work
- Wealth Management & Private Banking → Access to advisers specialised in wealth management, tax planning and tailor-made investments, to grow and protect your assets.
- Corporate Advisory → Advisers dedicated to companies, able to support growth strategies, extraordinary transactions (mergers, acquisitions, disposals) and corporate financing.
- Leasing → Tailor-made solutions for individuals and businesses, for vehicles, machinery and capital goods, selected from the best banks and financial institutions.
- Loans and Financing → Easier access to competitive credit lines, designed around your real needs, with the guidance of an expert adviser.
- Independent consultancy → A neutral approach: no ties to individual institutions, but a selection of the best opportunities available on the national and international market.
The value of the integrated platform
With Prime Finance 24 you don't rely on a single operator, but on an integrated advisory platform.
- A dedicated adviser receives your request and directs you to the most suitable professional.
- You are followed by professionals with a recognised track record in wealth management and corporate finance.
- Every proposal comes from a personalised analysis, not from a standard package.
- The entire journey is supported by fintech tools that make the relationship more transparent, digital and fast.
In this way you access an ecosystem that unites people and technology, to offer you only what is truly useful for your assets and your company.
Priority Prime 24Prime Re 24
Integrated services for property management and enhancement.
About us
Prime Re 24 is the Priority Prime 24 division dedicated to real estate and property management. We don't stop at the transaction: we support you with an advisory, strategic approach, putting you in touch with the best professionals and suppliers in the sector.
Through an international network of partners, architects, contractors and real estate consultants, we offer complete solutions for the purchase, management and enhancement of residential, commercial and corporate properties.
Entrust your properties only to professionals. We guarantee uniqueness and security with NDAs, bespoke insurance and integrated legal support
Why choose us
- Integrated ecosystem → real estate, property and facility management on a single platform.
- International network → access to global real estate partners and opportunities.
- Advisory approach → tailor-made solutions, not standardised packages.
- 360° services → from purchase to operational management.
- Efficiency and sustainability → focus on digital processes and green property management.
Our areas of work
- Real estate transactions → consultancy and brokerage for prestigious residential and commercial properties.
- Property management → complete property management, from routine maintenance to economic enhancement.
- Real estate leasing → financial solutions for individuals and companies, in collaboration with selected banks.
- General contractor → coordination of turnkey projects, from concept to construction site.
- Facility management → integrated services for buildings and facilities, to ensure efficiency, safety and sustainability.
- International consultancy → support for clients who wish to invest in or manage properties abroad.
The value of our approach
With Prime Re 24 you don't get a simple real estate agent, but a strategic partner who:
- We analyse your housing, investment or business needs.
- Puts you in touch with the best professionals (architects, contractors, property managers).
- Coordinates every project phase, reducing time and risk.
- Optimises the value of the property through an integrated approach.
- Ensures transparent, secure and sustainable management.
A single point of contact, for a complete service without complications.
Priority Prime 24Prime Rent 24
Exclusive consultancy for cars, supercars and luxury mobility.
About us
Prime Rent 24 is the Priority Prime 24 division dedicated to the world of prestige cars. Since 2015 we have accompanied our clients at every stage, offering advisory support that goes beyond the simple transaction.
We are not a car dealership or a traditional rental company: we are independent consultants who guide you through the entire process of purchase, rental or leasing, selecting the best opportunities through our international network of brands and partners.
We also manage for you all the ancillary services linked to your car and mobility — from maintenance to transport, up to secure storage.
Our mission is simple: to guarantee you the smartest choice and the most exclusive management, without worries.
Why choose us
- Exclusive Mobility Solutions → 360° consultancy and complete services.
- International network → access to unique brands and opportunities.
- Independent consultants → by your side, always.
- Exclusive selection → supercars, hypercars and collector cars.
- Lifestyle → events, clubs and global networking.
Services
- Sale → access to premium cars, supercars, hypercars and collections.
- Rental → short, medium and long term.
- Finance → Tailor-made leasing and programmes, tax incentives.
- Management & care → maintenance, detailing, car wrapping and storage.
- Transport → exclusive logistics, including extraordinary.
- Ancillary services → insurance, paperwork, customisation
The value of the adviser
The heart of Prime Rent 24 is your personal adviser. They don't just offer you a car, but guide you to choose the formula and vehicle that suit you best, optimising costs and tax benefits and ensuring a worry-free experience. With us:
- We analyse how you will really use it (business, leisure, collection).
- You evaluate purchase, rental or leasing with clarity.
- Access only selected, advantageous solutions.
- Live with peace of mind, because we take care of bureaucracy, logistics and after-purchase care.
With Prime Rent 24 you don't pay for a car, you invest in an exclusive consultancy that enhances every choice you make.
Vintage and collector cars
If you are looking for something unique, Prime Rent 24 has a dedicated department for vintage and collector cars:
- Search for rare and certified models.
- Brokerage of international auctions and sales.
- Valuations, authentications and appraisals.
- Restoration, enhancement and dedicated custody.
It's not just passion: it's an asset to protect and live.
Exclusive events & Club
With Prime Rent 24 you don't just have a car, you join an exclusive club of enthusiasts and collectors.
- Reserved previews and presentations of new models.
- Private events and international networking evenings.
- Unique experiences that connect you with people who share your passion.
Join our Club to experience the automotive world in all its exclusive nuances.
Priority Prime 24Prime Legal 24
Global legal advice with qualified lawyers around the world.
About us
An ecosystem of lawyers and legal advisers, at your disposal in Italy and worldwide.
Prime Legal 24 is the Priority Prime 24 division dedicated to 360° legal advice and assistance. We are not limited to a single firm: we put you in touch with a network of qualified lawyers, active across the national and international territory, able to assist you in any field and jurisdiction.
Whether you are an individual, a company or an investor, with Prime Legal 24 you always have a dedicated legal adviser, ready to guide you at every stage: from prevention to dispute resolution.
Why choose us
- Global network → lawyers and legal advisers in Italy and abroad.
- Total coverage → civil, commercial, criminal, employment, international and real estate law.
- Tailor-made consultancy → dedicated lawyers based on your needs.
- Speed and flexibility → prompt assistance wherever you are.
- Integrated ecosystem → part of the Priority Prime 24 platform, for a complete service.
Our areas of work
- Civil law → contracts, obligations, successions and civil liability.
- Commercial and corporate law → incorporation, management and governance of companies, mergers and acquisitions.
- Criminal law → defence and legal assistance in court proceedings.
- Employment law → contracts, litigation, industrial relations.
- International law → assistance in cross-border litigation and arbitration.
- Property and real estate law → sales, leases, legal due diligence.
- Arbitration and ADR → alternative solutions to resolve disputes quickly and effectively.
The value of our network
With Prime Legal 24 you don't rely on a single firm, but on a network of highly qualified professionals, with cross-disciplinary skills and established presence in the main international hubs.
- We always guarantee the right lawyer for your specific case.
- You can count on fast, expert support wherever you need it.
- Every consultancy is tailor-made, with the aim of protecting your interests in a concrete and effective way.
In Italy or abroad, our network becomes your borderless legal guarantee
Priority Prime 24Prime Media 24
Innovation, creativity and technology to grow your brand.
About us
Our technology is developed in-house, within an ecosystem and an international network, to offer you tools that are always innovative and future-ready.
Within the Priority Prime 24 ecosystem, Prime Media 24 is the division dedicated to communication, digital marketing and software development. We offer tailor-made solutions for companies and brands that want to stand out through integrated digital strategies, high-profile multimedia productions and advanced technology tools developed in-house.
But Prime Media 24 is also an outstanding press and media outlet: through our network and our own social channels (direct and indirect), we tell exclusive stories from the worlds of fine dining, luxury hotels & resorts and 360° experiences with a global focus.
Thanks to the synergy with Prime Experience 24, Prime Re 24 and Prime Rent 24, we turn every collaboration into a multisensory story that blends lifestyle, hospitality and prestige mobility, generating real value and visibility for the partners who choose to be part of our world.
Why choose us
- Integrated ecosystem → communication and technology in a single hub.
- Proprietary development → software and digital solutions developed in-house.
- International network → access to global expertise.
- Total personalisation → projects tailored to your needs.
- Continuous innovation → focus on AI, digitalisation and new media languages.
Communication & Branding
- Corporate and commercial communication strategies.
- Creation or restyling of brand identity.
- PR and media relations.
- Content production (photo, video, storytelling).
Digital Marketing
- Social media management and community building.
- Multichannel ad campaigns (Google, Meta, LinkedIn).
- SEO & SEM for organic and paid visibility.
- Influencer & partnership marketing.
Software & Technology
- Development of websites, e-commerce and digital platforms.
- Custom software solutions and tailor-made CRM.
- Mobile and cross-platform apps.
- AI integration to optimise processes and customer experience.
Priority Prime 24Prime Experience 24
Next-generation concierge for limitless experiences.
About us
Prime Experience 24 is the Priority Prime 24 division dedicated to the next-generation concierge. We are not talking about simple bookings, but unique, unrepeatable experiences, curated down to the smallest detail and available 24/7 wherever you are.
Thanks to our international network of partners and professionals, we turn every request into reality: from yacht charters to private jets, from luxury villas to the most exclusive events.
With Prime Experience 24 you don't get a service, but a personal partner who makes even the impossible possible.
Why choose us
- Exclusive membership → three annual programmes for every lifestyle.
- Global network → partners and contacts that open every door.
- Unlimited access → from lifestyle to business.
- Experiences that cannot be replicated → the key to your exclusive world.
- All group services → included for Black Diamond and Platinvm.
Prime Experience 24 Annual Membership
⚜️ Elite
- 24/7 concierge access
- Lifestyle services, travel, events and priority bookings
- Selected invitations to exclusive events
💎 Black Diamond
- All the benefits of Elite
- Priority, personalised access to the most exclusive services (jets, villas, yachts, private events)
- Unique, tailor-made experiences curated by a dedicated adviser
- Free inclusion of all Priority Prime 24 group services
🜲 Platinvm
- All the benefits of Black Diamond
- Top-tier membership with ultra-personalised 24/7 service
- Guaranteed access to the most exclusive events of the international network
- Integrated lifestyle + business concierge
- Free inclusion of all Priority Prime 24 group services
Our services
- Exclusive charters → yachts, helicopters and private jets.
- Luxury villas and chalets → dream residences for holidays or business.
- Private events → invitation-only access to presentations, vernissages and lifestyle evenings.
- Fine dining & travel → starred reservations and tailor-made itineraries around the world.
- Personal shopping & luxury lifestyle → access to limited editions and exclusive collections.
- Art and culture → fairs, auctions and exhibitions with VIP access.
- Wellness & sport → tailor-made experiences, from private retreats to major sporting events.
- Impossible requests → sold-out tickets, backstage, unique and unrepeatable experiences.
The value of the revolutionary concierge
With Prime Experience 24 you don't just get answers, but an exclusive lifestyle programme:
- Always available, 24/7.
- Global network without borders.
- Access to experiences you could never obtain on your own.
- Absolute privacy and confidentiality (customised NDAs).
You are not a client: you are a member of an international private club.